Posts Tagged ‘Gary Adler’

Balancing fun with fundraising

Saturday, January 9th, 2010

I am in NYC this weekend to rehearse the entertainment for our upcoming Winter Benefit (January 15 at the Wood Theater).  With the snow falling outside this morning, it is appropriate for me to be headed to a rehearsal where they’ll be singing Marshmallow World (made famous by the Rat Pack). The theme of the show – and the whole benefit for that matter – is “sweet.” This comes from the fact this will be or 16th season, but rather than go with a sweet 16 birthday theme, the benefit committee ran with a sugar theme. Candy and cupcakes will be in abundance.  On stage, the cast will be singing confectionery inspired songs such as “Sugar, Sugar” and “A Spoonful of Sugar Helps the Medicine Go Down”.

Picking the theme, choosing the entertainment, and even the food are creative things the benefit committee enjoys doing, but they underlie one of the main things that make ATF’s benefit successful: fun.

This was a hard lesson for me when I was a younger arts leader.  I was so myopically passionate about the work I was doing on stage I just felt people should give money no matter if there were decorations or fancy food.  It’s not that my fundraisers looked like a prison dining halls, but I am sure my pleas for donations sounded a lot like manifestos.

With a little age I have both mellowed and gotten wiser. Yes, it’s a fundraiser, and as the head of the theatre I am definitely looking to increase the bottom line success of the event (this event must raise 15% of our annual budget). Nevertheless, by holding an event people truly enjoy attending the rewards are well beyond financial.  They build a sense of community among our core supporters that serves ATF beyond simply cash donations.

Great food from local restaurants and casual cabaret entertainment by ATF alumni performers create a very social environment that highlights one of my deeply held philosophies of breaking down the barriers between performers and audience.  The nature of the entertainment and the fact the performers are in the crowd before and after the show allows our supporters to get to know the actors as people rather than just the role they played on stage the previous summer.  For example, last year I have a distinct memory of watching Gary Adler (music director for Ave Q and composer/lyricist of Altar Boyz), talking with a father and daughter about pursuing a career in the theatre (not sure if that calmed the father’s concerns, but the daughter’s face lit up with excitement).

I enjoy the chance to laugh and joke with the audience as I announce the season and work with Martin Seelye during the live auction.

Throughout the evening there is a very social feeling to the event and by the end the crowd feels palpably charged and engaged in ATF’s success.

Without harping on the need for cash, but having a great time with the crowd, money was raised.  An audience member created their own fund-raising moment in the evening last year, unplanned, when they asked how much it would cost to get me to sing.  Soon the crowd was pulling out money, and next thing I know I am singing Rainbow Connection in the voice of Kermit the Frog – now that’s about as far from a manifesto as you can get.

If you go to fundraisers what are your favorite memories and what were some of the turnoffs (either at an ATF event or another charitable event)?

And if you are involved in throwing fundraisers, I’d love to hear how you attempt to balance the need to raise funds with the desire to have a fun night for your supporters.

ALTAR BOYZ cast finalized

Tuesday, June 3rd, 2008

After several auditions and callbacks. Followed by agent negotiations, we are pleased to announce the cast of ALTAR BOYZ

Matt DeAngelis: Matthew

Mitch Dean: Mark

Lee Markham: Luke

Xavier Cano: Juan

Todd Stern: Abraham

Director Stafford Arima and music director Gary Adler saw a lot of young men for the show. After hearing them sing, watching them dance and act they have assembled a top-notch cast. We start rehearsals on June 17 in NYC.

ALTAR BOYZ in auditions

Friday, May 23rd, 2008

Yesterday we held our second round of auditions for ALTAR BOYZ. The challenge of this show is putting together an honest to goodness boy band in the style of N’SYNC and the Back Street Boys. The show is like a concert, so the cast of five is on stage the whole time, singing and dancing non-stop. So during the auditions, I felt like I had walked into a reality television show.

A brief diversion in case you’re not familiar with the show. Without giving anything away, Altar Boyz is a musical about a Christian boy band, with members Matthew, Mark, Luke, Juan and Abraham (the lone Jewish member). The show is a concert stop on their tour. So watching it will be like watching an actual concert in some ways. It is very lighthearted and fun, with fantastic dancing and catchy tunes—the kind you’ll find yourself singing at odd moments.

Back in March we held an open call at which over 50 young men showed up. We held the auditions at the Actors’ Equity offices in New York City. Each actor sang 16 bars of a pop song of their choice for the show’s artistic team. This included the director, Stafford Arima, the music director, Gary Adler, and the associate choreographer, Lou Castro. I put my two cents in as well. There were some amazing singers, and I was impressed with the time Stafford took with each of them. He’s a real actor’s director—for each person, he’d ask them questions about their resume, give them some direction, allow them to sing their songs a couple of times—and this is for an open call that any professional actor, whether they fit the show or not, could show up for! Compared to the horror stories one hears about open calls for shows, this was very encouraging. Stafford genuinely wanted each and every actor to succeed. He wasn’t there to judge.

As I said our goal is to assemble a boy band, so one of Stafford and Gary’s consistent directions for the actors was asking them to be more like Ricky Martin or Justin Timberlake. Stafford would toss them his pen and say, “Use this as a microphone and treat us as your audience.” For some of these actors, who have spent their whole lives performing in traditional musicals, this was a very difficult. They have been taught to not break the wall between the performer and the audience and to never look directly at the people for whom they are auditioning. Others were able to immediately break out and seemed to enjoy portraying a pop star.

From the group we saw in the open call, we selected actors whom the artistic team felt could sing the roles and captured the various types of characters. (There are 5 Boyz, each of whom has a very distinctive, almost archetypical, personality.) This group of actors was then combined with a group of invited actors from the artistic team as well as our casting director, Stephanie Klapper.

This brings me to yesterday. At 11:00 am and then again at 2:00 pm, separate groups of 20 young men came into a dance studio at Chelsea Studios in Manhattan. Looking at the way they were dressed (beat up jeans, cargo pants, ripped t-shirts and various hats and accessories) it was apparent each of them knew the show and had an idea of which role they wanted to play. After they stretched and those of us sitting on the other side of the table had looked over their resumes and headshots, Carlos Encinias, our associate director and choreographer, taught them part of a dance routine. It took about 30 – 40 minutes to teach what ended up being 30 seconds of non-stop energetic dance steps. Christopher Gattelli, the show’s choreographer packed every dance with references to all sorts of pop stars. As Carlos taught the steps he would reference, “this step is like Britney” or “this move is very Paula Abdul” or “at this point it’s Rico Suave”. Then in the midst of it there would be a gesture reminiscent of a religious ritual (crossing oneself or Jesus on the cross). One of the goals of the original writers of the show was to explore where pop culture and religious ritual intersect. And as I watched the dancers learn the choreography it was clear that this investigation was carried through to the staging and choreography.

After the performers learned the routine, they were divided into groups of four. The groups then danced the routine for the team a couple times. It was at this point that they were evaluated. The team was seeking not only their ability to dance, but how quickly they picked up steps (the actors will have to learn over 10 dance numbers in less than three weeks), and how the dancers’ personalities came through. As you might expect, some had trouble picking up all the steps. Some ‘muscled’ their way through – they got the steps, but their dancing lacked any sense of ease or fluidity. Others were incredibly comfortable doing the dance and as a result we really saw their personalities. They controlled the choreography, not the other way around.

Carlos and Lou also asked the actors if they had any tricks (break dancing, moon walking, tumbling, gymnastics, etc.). Some had amazing moves they already knew. Others did not. But what so impressed me with Carlos and Lou was the way they encouraged each actor to try. They’d demonstrate something as an inspiration and coach the actors. They were so encouraging that many actors really put themselves on the line by trying moves they had never attempted before. I loved the guy who said, “I think I’ve convinced myself I can moonwalk,” and he just went for it. And he could.

Auditions are job interviews for actors. It’s a nervous time for them. And to step out of their comfort zone and try something new—risk looking foolish in front of people who could hire them—is a lot to ask. It’s hard not to try to figure out what the director wants. Actors want to do the right thing. So sometimes when they get asked to do something, they hesitate. They don’t know if they’ll succeed, and they worry that a) not being able to do it will make them lose the part, b) doing it will make them lose the part, c) trying it but failing will make them lose the part, or d) trying it but failing will make the other guy standing next to them look ten times better and will make them lose the part. As a result, I am always so impressed when I see risk taking from actors in an audition. The willingness to do it stems a lot from the artistic team and the environment they set up. This artistic team recognizes this and spends so much time encouraging and thanking the actors for the risks they take.

At the end of the week we do our final callbacks. From the dance call we selected about four actors to see again for each of the five roles in the show. I’ll report back how call backs went and hopefully give you a sneak peak at the cast.